1. founders interview
we start where the company started. hours with the founders to surface the original belief — what the business is for, who it's for, what it refuses to compromise on.
a brand your team believes, your customers trust, and the market remembers.
we build it together — from what your company already is.
four inputs. one brand.
2. core team interviews
five to seven interviews with the people running the company. their conviction becomes the platform. nothing to roll out.
3. inspiration from outside your category
case studies from history and other industries — pulled from where your competitors aren't looking, applied directly to your problem.
4. company signals
we read everything around the company — customer interviews, reviews, internal docs, feedback channels, sentiment data. signals that show what's already working, ignored by the founders who are too close to see it.
currently in build.
four brands. names unlock at launch.
fintech
launching end of june · under nda
vc fund
launching end of may · under nda
hr-tech
launching end of may · under nda
creative company
launching end of may · under nda
see the work in progress.
schedule a calltwo phases. everything redesigned.
01
phase one
4 weeksyou walk out with conviction. a brand position your team can defend without us in the room — and the strategy doc that proves it.
- 5–7×founder & team interviews
- 12+×category & cultural references
- 3×strategy revisions until you're certain
- 1×narrative platform
- 1×identity direction locked
02
phase two
8–12 weeksyour brand goes live everywhere it touches the market. shipped, on-system, ready for your team to run without us.
- 1×website rebuilt end-to-end
- 3+×decks redesigned (sales, investor, all-hands)
- 1×figma library, fully tokenized
- 1×deck system your team owns
- 30+×social templates
- 1×event / identity rollout
what you walk out with.
tone of voice
identity board
strategy doc
deck system
website
figma library
deep-dive interviews. four research layers. one source you already own.