american hospital dubai — world health expo 2026.

every screen on the stand, ours.

we collaborated with the hanging house agency on the production of an exhibition stand for american hospital dubai, presenting their medical innovations at world health expo 2026. sila sveta led the overall artistic direction — unknw was responsible for all digital content across every screen.

the scale of it.

2.5 weeks total production time. 24/7 on-site work. 20+ screens with content conceived from scratch. 21504×768 max screen resolution. 10 app interfaces designed. 5 fan holograms. 360° animation for rotating screens.

a goal, and nothing else.

this stage was about defining what we were actually going to create. at the beginning, the only clear direction from the client was the overall project goal. everything else — the visual language, the content structure, the screen narratives — had to be developed from scratch under extreme time pressure.

from remote to on-site dubai.

the first production phase took place remotely. our team focused on creating and delivering content in parallel tracks — motion sequences, ui animations, hologram assets, and screen compositions were built simultaneously.

in the second phase, our director and supervisor traveled to dubai to work on-site alongside the project team. this allowed real-time adjustments, last-minute changes, and live calibration of all content to the actual screens and installation.