Founders
for Founders
Georgia
Generative Identity
FFF
Founders for Founders conference stage with the FFF logo on a red LED wall above the audience
Founders for founders
A community of world-size company founders sharing their experience and expertise. Built by Founders for Founders
Founders for Founders already had an established brand. What they needed was an adaptation — the conference was moving to Tbilisi, and this year's theme was AI. Two constraints that pull in opposite directions: the visual language had to feel deeply Georgian, and at the same time unmistakably technological.
Audience facing a large LED wall showing AI-generated particle footage of an exploding landscape in red and orange
The Idea

Treat Georgia as input, not backdrop. AI‑generated footage fed into the engine — every frame decomposed into particles, each carrying the color and motion of the place. The landscape doesn’t disappear. It becomes something alive.

No tool does this

TouchDesigner gets close. Custom software at the Refik Anadol scale gets closer. But both assume resources we didn’t have — and a ceiling we weren’t willing to accept.

the instrument

So we built our own engine. ParticleFFFlow v4.0 — a generative studio, written from scratch over the course of the project. The exact instrument the work needed, that opens in a browser on any laptop.

webgl · realtime · flow field · 3 depth layers

a live particle instrument — three depth layers driven by a noise flow field, sampling the case film in realtime.

fff particle field
live
particle count125,000
speed1.20
field scale25
turbulence1.05
inertia0.90
boxes
01100,000+ particles at 60fps
02Controlled by music
03Frame-accurate audio sync on render
04ASCII mode with Georgian characters
056 physics algorithms
065 particle shapes
073 export layers on transparent alpha
08Runs in any browser, no installs
09Logo lives inside the simulation
10Glitch layer with Georgian emotions
Output
The engine renders at up to 4× resolution for LED walls and large-format screens. Because the tool runs in a browser, last-minute changes happen on a laptop at the venue, not in a render queue.
Digital-signage display in a lobby running the event's footage preset
One engine covered the entire event: stage, lobby projectors, navigation screens, speaker cards, social cuts, printed merch. Same footage, different presets.
Hanging fabric banner with the event's logo lockup over a mountain photo, in a timber-lattice hall
Collateral

Alongside the generative system, the studio handled a range of supporting materials — menus, banners, print collateral — all carrying the same Georgian visual language into the quieter corners of the event.

A hand holding an open printed menu folder with red Georgian-styled typePanel discussion on a stage in front of a large red Georgian logo-pattern backdropSculptural tree and red wire-frame installations in a sunlit lobby beside a digital posterFreestanding display panel showing a red abstract Georgian graphic on blackFreestanding display panel showing a green ornamental Georgian graphic on black
FFF
That's the position we want to work from: when the brief asks for something that doesn't exist, the answer is to build the instrument the work deserves.