A Year of Product Transformation for thanksben
ThanksBen. Apr 2025—Today
A Year of Product Transformation for thanksben
ThanksBen. Apr 2025—Today
Thanks Ben × unknw Year
of Product Transformation
Thanks Ben × unknw Year
of Product Transformation
From Complexity to Clarity — How unknw helped ThanksBen evolve their digital ecosystem in 2025
VR FILM PRODUCTION
VR FILM PRODUCTION
VR FILM PRODUCTION
vision PRO
AI
8K
180°
For Ben's flagship event, we pushed the boundaries of B2B storytelling. We created a 2 min immersive 8k 180° VR experience.
For Ben's flagship event, we pushed the boundaries of B2B storytelling. We created a 2 min immersive 8k 180° VR experience.
For Ben's flagship event, we pushed the boundaries of B2B storytelling.
We created a 2 min immersive 8k 180° VR experience.
For Ben's flagship event, we pushed the boundaries of B2B storytelling. We created a 2 min immersive 8k 180° VR experience.
Participants put on Apple Vision Pro headsets to immerse themselves in a world created by artificial intelligence.
Participants put on Apple Vision Pro headsets to immerse themselves in a world created by artificial intelligence.
Participants put on Apple Vision Pro headsets to immerse themselves in a world created by artificial intelligence.
AI & Motion video
AI & Motion video
AI & Motion video
To dominate social feeds, we built an AI-first motion pipeline. Over 8 months, we produced 20+ high-fidelity ai video
To dominate social feeds, we built an AI-first motion pipeline. Over 8 months, we produced 20+ high-fidelity ai video
Our AI pipeline slashes video production costs by more than 50%
Our AI pipeline slashes video production costs by more than 50%
Our AI pipeline slashes video production costs by more than 50%
Before
After
slow
10 –20× faster
Production speed
high
reduced
Cost
Cost
limited (1 –3 videos)
high-volume, consistent
high-volume, consistent
Output
minimal
instant, unlimited variants
instant, unlimited variants
Iteration
low
Always-on AI pipeline
Always-on AI pipeline
Scalability
Before
Production speed
slow
Cost
high
Output
limited
Iteration
minimal
Scalability
low
AFTER
Production speed
10–20× faster
Cost
a reduced
Output
high-volume
Iteration
UNLIMITED
Scalability
Always-on
UX & UI (A/B Tests) OPtimizations
UX & UI
(A/B Tests)
OPtimizations
We increased speed, conversion, and UX clarity through a series of A/B tests and product improvements.
We increased speed, conversion, and UX clarity through a series of A/B tests and product improvements.
before
after
0.4s
0.4s
Load Speed
Load Speed
+45% Faster
12%
12%
Conversion
Conversion
+3.5% Increased
85%
85%
Retention
Retention
High Stability
graphic design
graphic design
We seamlessly adapted the VERY LONG web report into a clean, print-ready PDF.
We seamlessly adapted the VERY LONG web report into a clean, print-ready PDF.
Thank you,
Team Ben
Thank You,
TEAM Ben.
Thank you,
Team Ben
This entire year of product transformation has been a true collaboration. Thank you to every team member at Ben who contributed, reviewed, brainstormed, and helped turn ideas into real outcomes.
This entire year of product transformation has been a true collaboration. Thank you to every team member at Ben who contributed, reviewed, brainstormed, and helped turn ideas into real outcomes.
And a very special
Thanks to you, Juliet
And a very special
Thanks to you, Juliet
And a very special
Thanks to you, Juliet
Juliet, your strategic clarity, trust, and partnership made this year exceptional. We worked as one integrated team – fast loops, shared decisions, no barriers. It never felt like ‘client and vendor’, only like one team building something big together.
Juliet, your strategic clarity, trust, and partnership made this year exceptional. We worked as one integrated team – fast loops, shared decisions, no barriers. It never felt like ‘client and vendor’, only like one team building something big together.
Juliet Faldin, Brand Design Lead at THANKSBEN
The collaboration process with UNKNW is extremely easy. We come up with ideas together, talk them through, and always stay in touch to check on progress.
What I really appreciate is how much they care. Even when things get stressful or timelines are tight, they always show up and make it happen. It never feels like I’m working with an external agency; it feels like they’re part of my own team.
The collaboration process with UNKNW is extremely easy. We come up with ideas together, talk them through, and always stay in touch to check on progress.
What I really appreciate is how much they care. Even when things get stressful or timelines are tight, they always show up and make it happen. It never feels like I’m working with an external agency; it feels like they’re part of my own team.
The collaboration process with UNKNW is extremely easy. We come up with ideas together, talk them through, and always stay in touch to check on progress.
What I really appreciate is how much they care. Even when things get stressful or timelines are tight, they always show up and make it happen. It never feels like I’m working with an external agency; it feels like they’re part of my own team.
Ben signals → UNKNW solves
Ben signals → UNKNW solves
1
ben's design lead
ben's design lead
ben's design lead
A dedicated Ben team member who brings the tasks, sets priorities, defines the direction, and keeps the brand consistent. We support their strategy and help them move faster.
A dedicated Ben team member who brings the tasks, sets priorities, defines the direction, and keeps the brand consistent. We support their strategy and help them move faster.
A dedicated Ben team member who brings the tasks, sets priorities, defines the direction, and keeps the brand consistent. We support their strategy and help them move faster.
2
unknw production
unknw production
unknw production
We cover everything the Brand Lead needs: design, UX/UI, dev support, motion, AI video, VR, presentations, experiments, A/B, quick fixes, and fire tasks.
We cover everything the Brand Lead needs:
design, UX/UI, dev support, motion, AI video, VR, presentations, experiments, A/B, quick fixes, and fire tasks.
We cover everything the Brand Lead needs: design, UX/UI, dev support, motion, AI video, VR, presentations, experiments, A/B, quick fixes, and fire tasks.
ux&ui
ux&ui
DEV
DEV
motion
motion
VR & AI video
VR & AI video
graphic design
graphics
graphics
asap TASKS
asap TASKS
What this means in practice
What this means
in practice
1
Faster than in-house
Faster than
in-house
We pick up tasks that tend to sit in Ben’s internal queue — from A/B variations and UI fixes to large video and communication projects. If something is urgent → we jump on it immediately.
We pick up tasks that tend to sit in Ben’s internal queue — from A/B variations and UI fixes to large video and communication projects. If something is urgent → we jump on it immediately.
2
We take on the ambiguity
We take on the ambiguity
Ben rarely comes with “make this”. They come with “conversion is dropping”,
“we need to explain the product”, “we need a wow moment for the event”.
We define the direction, formats, and prototypes ourselves.
Ben rarely comes with “make this”. They come with “conversion is dropping”, “we need to explain the product”, “we need a wow moment for the event”. We define the direction, formats, and prototypes ourselves.
Ben rarely comes with “make this”. They come with “conversion is dropping”, “we need to explain the product”, “we need a wow moment for the event”.
We define the direction, formats, and prototypes ourselves.
3
One combined team
Constant dialogue, fast cycles, solutions made instantly.
Not “submit a ticket”, but “jump on a 10-minute call and solve it”.
Constant dialogue, fast cycles, solutions made instantly. Not “submit a ticket”, but “jump on a 10 minute call and solve it”.
4
We cover high-skill areas that are hard to maintain internally
We cover high-skill areas that are hard to maintain internally
AI-video, VR, motion design, design systems, complex presentations, UX optimisation —
these are expensive and slow to build in-house. We already have them ready.
AI-video, VR, motion design, design systems, complex presentations, UX optimisation — these are expensive and slow to build in-house. We already have them ready.
5
We help Ben stay technologically ahead
We help Ben stay
technologically ahead
We help Ben stay technologically Ahead
AI, VR, multimodal video, rapid experimentation, automation —
we expand Ben’s ideas with capabilities they wouldn’t normally consider.
AI, VR, multimodal video, rapid experimentation, automation — we expand Ben’s ideas with capabilities they wouldn’t normally consider.
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